Know-How Exchange : E-Marketing

farja871,

Holy Cr#p, 25 mails!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

If a company did that to me, i would tell everyone i know that they are SPAMMERS, then launch a legal attack against them!!!!!! VERY VERY BAD!!!!!!

When the MP newsletter was sent out 3 times (by accident) last year there were a lot of people removing them selves from the newsletter list.

NEVER EVER use that company AGAIN, you also might want to take legal action. This is VERY BAD.

Carl Crawford

Hi farja871,

That was not a good thing to have happen. Yes, it was detrimental and yes, it will hurt your brand.

If I sent an email campaign for one of my customers to the same subscriber(s) or entire mailing list more than even one time I would be mortified.

Don't know what you can do know, but I would demand some kind of retribution and never use them again.

I hope that helps.

You have certainly been made to look stupid as a result of this. The amount of damage caused is more difficult to estimate. If it takes 7 repetitions of a company’s message to get it to stick, how many negative messages does it take? 25 will certainly do it.

Could I suggest a remedy other than the usual one in the United States? (If in doubt, sue. If still in doubt, sue again!) Explain to your (ex) email partner the damage you think they will have caused (other postings) and offer them the opportunity to put part of it to rights. Get them to disclose the email list actually used and to let you use it yourselves to send an apology to anyone who received multiple emails. Don’t restrict this email to only those who they can prove received multiple emails, but insist on the whole list.

There are many reasons for this, but the main ones are that if they could email to the same address without spotting it, there isn’t a cat in hell’s chance that they would spot multiple emails to the same company with sales@, info@, tech@ etc.

A second reason is that if members of the list have some commonality (industry type, location et.) they will talk to each other. If everyone in the world of business is connected to someone else by just six rational steps, you can bet your bottom dollar that a purposefully restricted mailing list is a lot more connected than that!

You then get to send your message again for free, let everyone on the list know that yours is an ethical company and to those who only received one email, this will be a second, very positive message.

Yes, you might get some money in a few years by going to law. This way, you’ll get your message out and your reputation straightened out.