Question

Topic: Student Questions

How Mcdonalds Uses Intergrated Marketing Comm?

Posted by Anonymous on 3/21/2005 at 5:27 PM ET 125 Points
Hello everyone,

I have an assignment for an advertising class that requires me to write a paper on how Mcdonalds uses Integrated Marketing Communications by looking at its corporate website. So far I understand that i need to talk abt the various sponsorships adn community events that it takes part in?

Any other ideas?
I appreciate your time and effort!

Suchita
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RESPONSES

  • Posted by Chris Blackman on 3/21/2005 at 5:56 PM Accepted
    This q belongs in the student category.

    You're missing the integration of print, electronic media, in-store POS, merchandising campaigns (e.g. Happy Meals, Licensed Product Premiums), billboards, highway signage, mall and airport terminal directional signage.

    Get out there and look at the real world marketplace and make some careful observations.

    Marketing isn't just about textbook stuff. It's about really seeing what happens out there in customer-land, and learning from that. Websites only tell you a tiny part of all that.

    Good luck.
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