Question

Topic: Career/Training

What Are The Requirements For Makerting Manager?

Posted by Anonymous on 3/25/2005 at 5:56 AM ET 100 Points
Dear everybody,

Nowaday, i'm nearly graduating my degree in the field of Business Administration, majoring Marketing.

In addition, i will be interviewed by a GM of a Real-estate Company for the position of Maketing Manager.

Therefore, Everybody who is especially the marketing proffessional will give some advice or idea for this matter.

Millions thanks for your advices and i appreciate for being spending the time!

Iven

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RESPONSES

  • Posted by Peter (henna gaijin) on 3/25/2005 at 3:43 PM Accepted
    Assuming it is a small real estate company (less than 50 people), your job will probably be involved with anything to do with marketing. Figuring out where to promote your products/services and then making sure the promotions get done. If it is a very small office, you will probably be creating the promotions (using desktop publishing and the like). Larger offices may use contractors or agencies to do this.
  • Posted on 3/25/2005 at 11:22 PM Accepted
    Where are you located? How big is the company? Is it mostly commercial real estate or mostly residential?

    If you have time, you should do a lot of research about the company before the interview. For some great strategies, check out the book, The Potato Chip Difference : How to apply leading edge marketing strategies to landing the job you want.

    You can get it through Amazon.com, bn.com, most bookstores in the US, or through the website www.potatochipdifference.com .
  • Posted by Corpcommer on 4/11/2005 at 6:22 PM Accepted
    Accept my congrats, also!

    As missalisa says, depending on the company involved you should expect to wear many hats. Titles means different things to different firms. Sometimes people use "marketing manager" interchangably with "corporate communications manager."

    If you don't have a staff or an assistant, and you are asked to write press releases, be aware that another large responsibility will be yours -- making contacts with the media and (as some usually inexperienced folks like to say "getting stories or articles placed.").

    Like all the other areas in marketing press relations work can be very challenging and time consuming
  • Posted by Corpcommer on 4/11/2005 at 7:44 PM Member
    I'm back -- there was an internet glitch so I'm adding a few points that I wanted to share earlier.

    You're probably aware that PR professionals have to work hard at making contacts with the media. If you're told to by-line an article for a company real estate exec or to write a press release about how quickly the last house was sold, etc. and ordered to get that info "placed," realize that you are working with someone who doesn't have a clue as to what's involved in media relations.

    In your role as mktg. mgr. or corp. comm mgr, (whatever hat you're wearing), it will be your responsibility to determine what the newsy items are in that article or press release -- why should the WSJ print it, surely not just because your boss says so. If you don't know the key points that will make an editor want to share your communications with her/his readers, those pieces probably are not worth submitting for coverage. Sometimes there really isn't anything all that newsworthy about the topic you are addressing.

    You'll hear from people that you have to "find the hook" but you can do just so much digging then realize that the hook isn't on that piece of property and you have to move on to another plot where the "hook" exists.

    So, besides being challenged by talking to the media and developing good working relationships with them, it can be tricky explaining to an exec why the topic didn't get published (or has a slim shot) in the particular business newspaper or professional journal they want to see their names in. (For example, they may really think that the story they want you to pitch is groundbreaking, or maybe even a little known fact like Congress' acknowledgement that Antonio Meucci invented the telephone. You will be in the position of weighing options and deciding how to address that exec's expectations, presenting yourself as someone who knows his stuff, doesn't want the company to look foolish and try to create a viable option.)

    When you're in an interviewing/hiring process, make sure you find out if there's a budget that goes along with the position. This will give you an idea as to what kind of clout the position really has (remember, the term manager doesn't say much!) If no one is telling you about the budget that will be at your disposal, you probably don't have one, but ask anyway. You can intelligently use that budget to help with projects you can't handle -- maybe get an event consultant to handle all the details of that big client dinner/presentation or
    hire a media relationship pro when you need one or commission someone to take one last look and edit your marketing collateral before it goes to print.

    Let me know if any of this has given you a better picture of some things to expect.

    If you have questions about any specific roles I can answer, I'd be happy to.

    Good luck.
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