Question

Topic: E-Marketing

Shopping Cart Abandon Rate

Posted by Anonymous on 5/6/2005 at 12:26 PM ET 110 Points
I am the Web Business Director for a travel company, and we have been drilling into our statistics as of late. We are noticing that we have an extraordinarily high abandon rate from the start of the booking process where the guest selects travel parameters and the point where they agree to select a set of flights.
Can anyone provide me with similar travel industry benchmarks and / or point me to where I can get them?
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