Know-How Exchange : E-Marketing

hi guys, im currently in the process in setting up an online store selling clothing. think ive found a bit of a gap in the market that I can take advantage of. the main problems i am facing is how people can pay me? and how to advertise to generate enough interest for my site? also the i am unsure of my name for the store? it has to be something to do with rare-one off clothing designs and have an exclusivity factor??

if anyone has any ideas then it would be greatly appreciated?

i have considered paypal, nochex etc but dont like these ways. am unsure of how to tackle this ????

THANKS