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Topic: Student Questions

Need A Detail Write Up On Testimonial Advertising

Posted by Anonymous on 5/12/2005 at 2:18 PM ET 250 Points
i am in need of a link to a library on the internet where the topic Testimonial Advertising is treated or if there is anyone around who has done a research on it should help me out
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  • Posted on 5/12/2005 at 2:20 PM Author
    thank you
  • Posted by mgoodman on 5/12/2005 at 10:26 PM Accepted
    Try www.qscores.com . They are the original market resesarchers who measure recognition and believability of personalities, and they have an enormous database of information on testimonial advertising -- especially celebrity endorsements and celebrity testimonials.

    I've used their services several times over the years, and they are really knowledgeable and helpful people -- in their niche.
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