Question

Topic: Advertising/PR

A Pr Plan

Posted by Anonymous on 3/25/2004 at 4:49 AM ET 250 Points
I am switching my career from journalism to PR prctice. My prospective employer asked me to prepare a PR plan for the launch of ABC fruit juice into the Nigerian market.
How can i go about this?
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RESPONSES

  • Posted by ReadCopy on 3/25/2004 at 4:59 AM Accepted
    https://www.prweb.com/ - one of the best resources on the web, I have some additional info too (https://straightforward-marketing.p5.org.uk)
  • Posted by Blaine Wilkerson on 3/25/2004 at 8:32 AM Accepted
    You might check out the student question section.
  • Posted by Pepper Blue on 4/9/2004 at 10:18 PM Accepted
    Hi Afolab2001,

    I made a similar move a few years ago and I found the following books invaluable.

    They helped me get our firm mentioned in local and national press which resulted in international business, so I guess it worked.

    Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
    by Richard Laermer, Michael Prichinello

    Public Relations Writing: The Essentials of Style and Format
    by Thomas H. Bivins (Paperback - January 1999)


    Power Public Relations: How to Get Pr to Work for You
    by Leonard Saffir, John J. Tarrant
    Avg. Customer Rating:

    I hope that helps.
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