Question

Topic: E-Marketing

Would You Sell Radiators On Net In Emerging Market

Posted by adammjw on 5/17/2005 at 8:56 AM ET 250 Points
Can it be effective to start selling radiators, central heating equipment and bathroom accessories on the internet?This is not American market but an emerging one, so readily available solutions could not work.
Nowadays the market is covered mostly by hypermarkets and distributors with not one company doing it via e-marketing.Websites work only as image-builders and source of information for customers.
You can discern a growing number of customers buying on the net paying with credit cards and you can see more and more people eager to have their own houses and apartaments built taking out credit lines.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by adammjw on 5/17/2005 at 11:16 AM Author
    Hi Ernie,
    Thanks for your reaction and questions.Pls find below answers to your questions:

    1. Buyers are DIY home owners and contractors nearly 90% male, aged 25- 45,some 30% computer literate, 30% have access to internet

    2.Lower price, less hassle than when buying in hypermarkets( now 30% sales are channels via hypermarkets), sophisticated design tool to help better adopt equipment to custmers' use now is being implemented
    3.E-marketing unknown in that trade so far.
    4.I can only be the first to test it

    Rgds

    Adam
  • Posted by adammjw on 5/18/2005 at 5:40 AM Author
    Hi Ernie,

    I would find your assistance great and valuable, especially so that so far I have not been active in that line of business.
    A fiend of mine asked me to give him a helping hand with his company and my intention is to make the most of it.

    Rgds

    Adam
    adamcustom@hot.pl
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)