Question
Topic: Advertising/PR
Desperate Need For Marketing Help
We are a small women's only 30 minute fitness center (not to be confused with a post back in march, but same problem). We are in business 1 year in June and we have only 42 members. We were careful in how we advertised (or thought so). We did direct mail before we opened which was the best response. After that we did local magazines and flyers that were mailed to over 20,000 homes. Nothing, or very little.We even tried giving away memberships and we only got 13 to join for 149 for the year. Our equipment is air pneumatic, we have spinning bikes and were in the process of putting tanning beds in the back but funds have run low. We also do metabolic testing. We have tried focusing on the gym then the metabolic testing and we just can't seem to up our membership to keep the place going. We did get a lot of former curves customers but it is not enough. We are thinking of opening up to men also but don't know if the risk is worth taking. Like the other post with all of our advertising no one knows we exist. We need 20 new members by June or we cannot continue. Any suggestions would be greatly appreciated. We are DESPERATE!!
Related Discussions
- Brand Awareness Or Direct Response First?
- How Market A Band Debut Event
- What Is Ergonomic Furniture?
- Marketing Strategy
- Choosing A Suitable Advertising Caption
- Same Ad In 2 Different Languages
- Advertising Psychology Practice To Medical Doctors
- Identifying Co-op Dollars
- Google Advertising Quality Score Column
- I’m Struggling To Get Responses For Survey
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Advertising/PR)
- Jay Hamilton-Roth 84,725 points
- mgoodman 67,219 points
- Gary Bloomer 32,504 points
- Peter (henna gaijin) 19,646 points
- Gail@PUBLISIDE 14,246 points
- darcy.moen 12,052 points
- telemoxie 11,791 points
- SteveByrneMarketing 11,582 points
- steven.alker 10,655 points
- Mushfique Manzoor 7,932 points
- Mike Steffes 7,829 points
- Chris Blackman 7,205 points
- Blaine Wilkerson 7,073 points
- SRyan ;] 6,570 points
- Deremiah *CPE 5,922 points
- Pepper Blue 5,368 points
- Frank Hurtte 4,093 points