Question

Topic: E-Marketing

Looking For Case Studies, Stats Of Insurance Companies Using Email Marketing

Posted by Anonymous on 3/26/2004 at 6:31 PM ET 250 Points
We have a prospect we are pitching an email program to and they have asked for "research/stats/info" regarding email marketing within their industry (competitive usage, case studies, etc.). I am looking for resources that can provide this info (or direct me to it).

Prospect background: large national insurance concern targeting B2B customers/prospects only -- e.g. brokers and reps; Insurance services they offer include life insurance, property & casualty, annuity, to name a few. Key competitors include: Travelers Insurance, PacLife, Lincoln Benefit, ManuLife, and certain relevant business units within AIG and ING.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Pepper Blue on 3/29/2004 at 12:13 PM Member
    Hi Emisare:

    I can't give you specifics on the industry, I think that will be very difficult to find and the best suggestion, and one I would use if I needed that info, would be to contact one of the bigger ASP's such as Constant Contact or Exact Target and see if they can help you out.

    I think they will be quite helpful. Tell them you have a prospect and if they have a proven solution that they have used with insurance companies and if they can give you supportive data, that you will consider using them, which might not be a bad idea if they do have some good customers.

    Regardless of what you find out, I would encourage you to move forward and get your prospect away from thinking about industry averages and more towards internal goals and objectives.

    Just be sure to make them: Specific, measurable, attainable, realistic, and time-bound and use strong calls-to-action that deliver real value.

    I hope that helps.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)