Question

Topic: Advertising/PR

Industry Conversion Numbers For All Media

Posted by Anonymous on 6/6/2005 at 10:40 AM ET 250 Points
Does anyone know the industry standard is for expected reach, views and conversion in the following media?

*For Business to Consumer*

Banner Ads
Pop-Ups
Email Campaigns
Search Engine Optimization

Print
Direct Mail

I am trying to compare my campaign's effectiveness against that in the industry.

Thanks!
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RESPONSES

  • Posted by Pepper Blue on 6/6/2005 at 11:05 AM Member
    Hi Preshs,

    If you go here:

    https://tinyurl.com/88vnz

    You will find DoubleClick's latest trend reports that will give you the information you need for:

    Ad Serving
    Catalog
    E-Commerce
    E-Mail

    Another stat I recently heard was that for SEO you are going to have a range depending on whether your offer is "free" or "buy" but with optimized organic SEO B2C it is 6.1% for "Free", 4.1% for "Free" non-optimized, and 1.99% for "Buy Now".

    I hope that helps!
  • Posted on 6/6/2005 at 11:23 AM Author
    It does help thank you. Can you suggest any resources for direct mail or print?

    Thank You.
  • Posted by Pepper Blue on 6/6/2005 at 1:21 PM Accepted
    Preshs,

    Go to the Direct Marketing Association website at:

    https://www.the-dma.org/

    They have the information you need.
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