Know-How Exchange : Strategy

my favorite definition of marketing is by what it does:

"marketing takes the pig to the market"

the long version:

"marketing efficiently takes the right pig to a prepared market"

every time i start with this i get the full attention of my audience :-)

then i go into defining and detailing each word in the sentence, thus telling it all about marketing.

now only about the product:

we, marketers, call something a "pig" when it's ready to pass on to the sales force. that is a package, the sum of about 40 pieces or actions subsequent to the "technical release" of the product. this process of turning a product into a pig, pig-making :-), gives the product an identity, a certain positioning, a story, etc. i cpuld attach here the list of 40 pieces that make a pig, but in the consulting business i need to always stay alert not to give competition too much for free; therefore, i would rather mail it to you, provided i get your address.

clement.dan@businessmachine.ro