Know-How Exchange : E-Marketing

Very annoying and yet sometimes very amusing.

High recall rate, at least for me.

Like CaseyAllen mentions, it is like video game with a short time limit as you franctically try to find the X and click it.

Maybe this is part of the plan.

As a marketer I also have a high tolerance rate for these
types of things, going back to see if it will reload again etc. which I am sure is atypical of most people who stumble upon them.

I dont like them, any site that have them I never read them, let alone buy whatever they are selling.

Reason it disturbes me eyes, I like it just plain and simple.

My initial reaction when things start showing up on my computer and floating around the page is, "oh, no, I have a virus". Certainly these grab your attention, and I would have to say I've probably clicked on more of these than on banner ads. I'll bet the click rates would be even higher if you could reduce the FUD factor.

I have only ever seen them on two sites that I have visited:

Yahoo mail and www.ttdown.com .

For Yahoo mail it was asking me if I wanted to take a survey to improve yahoos services, I clicked it and gave them my opinion.

For ttdown it is a permanent ad, on there home page. When I visit there site I use the www.noscript.net plug-in for firefox and have booked marked the page that I visit most often so I can by pass it.

Personally I like these ads better than pop ups as long as they disappear quickly if not clicked.

David,

In terms of data on rates, the publishers (ie Yahoo!) should have reliable answers to how such popups have consistently performed.

Personally, pop-ups are intrusive and hence why pop-up stoppers are gaining prominence.

However, that shouldn't deter a great creative that catches the eyeball offering relevant content that 'floats' prominently for just a few sec before retreating back to its place.

Done well, your click-through should perform 100% - 150% better than average from personal experience.

Measuring the cost benefit for such endeavors in my opinion is not just vs the annoyance rate but whether you can get the right mix of relevancy, creative, timing and place for the popup to minimise annoyance. Compare this to just a banner on a static location, the popup shd fare better.

Hope this helps.

Cheers
Pat

hi e-marketing

although i have been exposed to VOKEN on few occassions, my 2 cents are...

first as a surfer/net user, i simply hate it. the reasons,

1. as others mentioned, its annoying, creates obstacles in viewing your desired webpage content.

2. More importanly, it moves in accordance with Murphy's Law, whenever i am in a hurry to view some information from site, of all the pages of all the sites of the wold this VOKEN walks into mine.

as a marketer i have two views.

first, this is indeed attentive, it shakes the surfer and catches his/her attention.

second, although this VOKEN is an innovative one, IMHO, since most surfers gets annoyed i would say, we gotta really think about whether this form of advertising is really effective or not. any advertising that annoys the target group has a high probability IMHO to have a very low recall.

those are just my thoughts, hope this helps.

cheers!!