Question

Topic: Strategy

Communication Schemes Between Manufacturer And Retail Store

Posted by Anonymous on 3/31/2004 at 5:26 AM ET 250 Points
objective: a clever communication scheme between a soft drink manufacturer and the retail stores where the product is sold to customers.
The scheme should give benefits to the store owners so that in return they speak about the soft drink and push sales.
Methods of advertising the soft drink: all were done.
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RESPONSES

  • Posted by Blaine Wilkerson on 3/31/2004 at 8:48 AM Accepted
    You aren't gonna get the beverage companies to do something they don't want to. Especially by being "clever" and calling it a "scheme".

    I suggest you talk to them directly about collaborating to work something out. Hoever, I think you are hitting your head against a brick wall...they are already stocking your shelves with a popular drink at wholesale costs and probably providing posters, signs, cardboard displays, etc to help promote the sale of the items. You want more? Won't happen.

    If the item isn't selling in your store, stop carrying it.

    Good luck!
  • Posted by Pepper Blue on 3/31/2004 at 11:22 PM Member
    Hi Whitefeud:

    I strongly suggest you contact Jim Deveau, who answered your question above.

    You can email him at: j_deveau@yahoo.com

    This is one of Jim's areas of expertise. He can help you out.
  • Posted on 4/1/2004 at 3:44 AM Author
    thank you all,
    what about a 'game' like scheme with points based on the quantity the stores has sold and win something?
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