Question

Topic: Advertising/PR

Are Customer Appreciation Cards Worth The Effort?

Posted by Anonymous on 7/8/2005 at 2:21 PM ET 125 Points
We are trying to market to clients within the office with VIP cards.
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RESPONSES

  • Posted by michael on 7/8/2005 at 2:30 PM Accepted
    If you're talking about about $10 Panera Bread cards for making a VIP customer wait past her scheduled appt, they've been very valuable.

    If you're talking about a "loyalty-type" card, they can be also provided the "reward" is a real reward.

    Is there something else?

    Michael
  • Posted by Carl Crawford on 7/9/2005 at 12:20 PM Accepted
    You might want to read this:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=6812
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