Question

Topic: Student Questions

The Most Effective For Selling,advertising Or Pr?

Posted by Anonymous on 7/12/2005 at 1:57 PM ET 250 Points
i'm going to make a analysis for my thesis. I wanna ask which one more effective for increasing the number of sales, by doing the advertising in televison or doing the special events?which one more effective?thanks. Nitto
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  • Posted by adammjw on 7/12/2005 at 2:16 PM Member
    Nitto,

    As jcrooks has already pointed out the answer is: it depends.Your question is just like asking somebody which is better an apple or a pineapple.In some cases TV will be the best option e.g. some FMCG in others definitely event marketing would prove more to the point.You will also find cases where a good combination of many techniques will be advisable.

    Regards

    Adam
  • Posted on 7/12/2005 at 7:26 PM Member
    The answer, as my colleagues have said, depends on many factors:

    What country?
    What industry?
    What product category?
    What phase of the life cycle?
    Competition?
    What positioning?
    How distributed?
    Etc.
    Etc.

    There is no one-size-fits-all answer to your question. It would be a fool's errand to tackle such a broad issue in your thesis.
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