Question

Topic: Student Questions

Play-learn-win

Posted by Anonymous on 7/14/2005 at 9:54 AM ET 125 Points
We will be launching soon a newly designed website. People visiting the site can answer trivia questions with different subjects and will win different prizes as they climb the point ladder. Any suggestions where to advertsise?
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  • Posted on 7/14/2005 at 10:24 AM Author
    over 12 and the questions cover general knowledge, history,geography,physics etc. Easy questions at the beginning and harder as you proceed. The cumulative points can be seen on the site.
  • Posted on 7/14/2005 at 10:32 AM Member
    You need to get much clearer on your target audience. I suggest creating a clear Ideal Prospect Profile. If you don't know exactly who your ideal prospect is, you will waste a lot of money.

    If you want a free course on the subject, go to:
    https://www.marketingpathway.com/free-course.html

    Good luck!
  • Posted by Peter (henna gaijin) on 7/14/2005 at 11:41 AM Accepted
    Just to match what the others say - usually you run some sort of contest to draw interest, but in general you have a more specific audience than "everyone in the world above 12 years old" that you are trying to draw.

    If it is everyone in the world, then you would want very broad marketing, which is also very costly.

    If the people you really want is a bit more targeted, then you can also better target your marketing.

    Let us know if "everyone in the world over 12 years old" is your target, or if it can be tightened down some.
  • Posted by Candureactor on 7/14/2005 at 1:22 PM Accepted
    The challenge is to reach a jaded youth market (12+) with a message to visit a trivia Web site. You definitely want to focus on online advertising, but may want to also consider SMS or partnering with a content delivery company to push a small version of the site down to cell phones.

    On the Web, you may want to try and find a viral aspect of the site that you can exploit. For example, rather than just head-to-head competition why not try city-to-city or country-to-country competition. This might encourage one group to compete against another for bragging rights. Sometimes, cities have sister cities with whom they compare themselves. Getting the mayors of two rival cities to endorse the competition might be a good viral technique that could have spin-off PR value.

    Finally, if there is a true “educational” (non-profit) element, there are many strong distribution channels through school systems, educational TV channels and the like. You could consider a “white box” version of the site that could be sold to a channel partner who could better promote your product. For example, you could make a PBS version that could be part of their online kids programming.
  • Posted by Deremiah *CPE on 7/14/2005 at 4:10 PM Member
    Do you currently have any existing customers? And if you do how many are there and where are they located?

    Your Servant, Deremiah, *CPE, (Customer Passion Evangelist)
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