Question

Topic: Student Questions

Compare B2c & B2b Ethical,legal & Regulatory Issue

Posted by Anonymous on 7/18/2005 at 6:56 PM ET 125 Points
I just returned from National Guard Hurricane duty and I have this assignment posted from my instructor (1000 word paper). This is to be turn in tomorrow. I need help getting started or websites to go.
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  • Posted by Pepper Blue on 7/18/2005 at 7:04 PM Member
  • Posted by Pepper Blue on 7/18/2005 at 7:11 PM Accepted
    Hi Kenowens64,

    Well, that first one was a waste of an answer, let's try it again:

    The major characteristic of B2B is that companies attempt to automate the trading process in order to improve it.

    Automating saves a tremendous amount of time and money.

    Although B2C gets more publicity, the amount of money transacted annually through B2B is much greater than B2C.

    The major characteristic of B2C is that companies try to create a direct relationship with consumers without the involvement of intermediaries such as distributors, wholesalers and dealers.

    The difference in marketing is that a B2B "seller" tries to differentiate itself from its competition by marketing its value proposition to its target market as one that will save the "buyer" companies a great deal of time and money by automating as much of their supply chain as possible. They do this through the traditional offline methods of advertising, tradeshow, field sales etc. along with websites that provide customer only access to their accounts and inventory. In addition, e-mail marketing and other communications using the supply chain channels is effective.

    Establishing strategic partnerships and alliances can also provide tremendous synergies and leverage.

    B2C also uses traditional offline methods along with the integration of online tools such as interactive websites, email marketing, online communities, CPC (cost-per-click advertising such as Google AdWords) pop-up and banner ads etc.

    B2B may also utilize some of those mentioned for B2C and vice versa. The goal of any marketing program for either one is to find the combination of integrated online and offline tools that produces maximum sales, minimum expense and maximum profit, and therein lies the challenge to management.

    Also check out these past threads for more discussion:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=1401

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=1141

    https://www.marketingprofs.com/ea/qst_question.asp?qstid=7273

    I hope that helps!
  • Posted on 7/18/2005 at 7:55 PM Member
    Hi KENOWENS64,
    I would suggest you use Proquest or EBCOHost databases for your research. These are two of many databases that can give you some information on your topic. You can use Yahoo and Google to help you find the information you seek.

    Additionally, you can outline your topic and as you research the information you fill in as you go.

    Best of luck,
    Annmarie
    Web URL deleted by staff
  • Posted by Carl Crawford on 7/19/2005 at 9:25 AM Member
    National Guard Hurricane duty, sounds like you were saving lives, If I were you I would ask for an extension.
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