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Topic: Student Questions

Internet Has Changed The Concept Of Selling - How

Posted by Anonymous on 7/19/2005 at 10:35 AM ET 125 Points
The Internet has changed the concept of selling. Substantiate your analysis of this statement with a perspective of both sides citing examples to validate your statements.

How do I make a presentation based on this statement -- Pls provide some tips

Thankyou
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  • Posted on 7/19/2005 at 10:50 AM Accepted
    The Internet has changed a lot of things regarding marketing, particularly the customer decision-making process. Customers now have incredible information access, and that means marketplace power has shifted from the seller to the customer. And THIS means that the selling process and the rules of engagement have changed.

    I addressed this shift recently in an article which you can access it at https://www.rethinkmarketing.com/newsltrs/2005/v05_is03.htm#CO

    This article addresses the way the sales process has changes, what customers are looking for, and outbound vs. inbound marketing strategies.

    This should prove helpful -- good luck.
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