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Topic: Student Questions

How To Add Retail Value To Customers

Posted by Anonymous on 7/22/2005 at 4:40 AM ET 50 Points
Added value creation in retail often enable medium-sized retail chains(SMR) to remain competitive against the big giants. How can SMR chains add value?
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  • Posted by ROIHUNTER on 7/22/2005 at 12:31 PM Accepted
    asiavoss,

    I hope this answer is not too vague, but the answer of your SMR questions lies in Niche or Guerilla Marketing tactics.

    Analyze the strengths of the largest market leaders, and focus your efforts on everything else. If price is their only advantage, you have a lot to work with. Find as many other things you can shine with and begin to take back some of that market share.

    Hope that helps.
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