Know-How Exchange : E-Marketing

shawnaboggs123,

First, get your plan and budget firmly planted. There are many options for you and frankly, you will need to make some choices on where you want to place your advertising money, unless you have an endless source of funds on hand.

Here are some things to consider:

1. Web Site - professionally designed site to instill a feeling of quality that is equal to the quality of the product you are trying to sell.

2. PPC - Pay-per-Click targeting phrase associated with your product or phrase that can be easily associated with it.

3. Newsletters - advertising in newsletters that already have a strong following with your target market.

4. Printed Media - advertising in magazines already targeted to your segment.

There are others, but this is a good start. Each has it's own cost associated with it, and depending on where you target audience is, each will have varying amounts of success.

And this all assumes your product quality and price are close to your competitors.

Hope that helps ...

shawnaboggs123,

Remember haste makes waste.

Nothing begins without an excellent plan for success.

Consider drawing up a business plan and a marketing plan. Examine the industry you are trying to move into.

You can use Ebay as whet suggested. It will give you some idea of what the marketplace is interested in. Some people have developed their entire businesses in the beginning off of the testing ground of Ebay.

If you want a successful business venture consider going to your local library to examine your industry closer by reviewing the SRD's. This will give you some idea of what your customer looks like.

Specialize...don't try --to be all things to all people-- and wind up being a non-effective, pitiful dreamer on the sideline.

You want to make money and in order to do this you've got to learn to serve customers in an amazing way.

Last but not least...research, research, research, test, test, test...this will all make you so much better than you could ever imagince in a millions years. Remain hungry.

Is there anything I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

*C-apture P-eople E-motionally

Great advice above. Do your homework and plan your strategy carefully before throwing your money at the problem. You can start on eBay, of course, and that's not a bad idea. It will give you some sense of the perceived value of your products, and it may help you figure out who the prime target audience is.

Then create your business and marketing plans. Don't skip this step. And don't skip the research underpinnings either, or you'll almost certainly regret it.

And don't worry about the name starting with A. There is no real advantage. Instead concentrate on delivering great service to your target market at a price that will satisfy both you and the buyers.