Question

Topic: Advertising/PR

Advertising For Small & Medium Sized Firms

Posted by Anonymous on 8/4/2005 at 11:10 AM ET 250 Points
I am giving a presentation on 'Advertising That Won't Cost You An Arm & Leg' to a group of small and medium sized firm owners. These do not understand or appreciate advertising and lack the expertise and funds to hire an ad agency. What do I tell them? I am stuck and the presentation is next week on Wednesday!!
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RESPONSES

  • Posted by chough on 8/4/2005 at 12:22 PM Accepted
    Some ideas/topic headers that may kick things off:

    Advertising is an investment, rather than a cost.
    Understanding/maximising ROI - Get the most bang for your buck!
    Can you afford not to advertise
    Know your market - who are your customers?
    Where to advertise
    What makes an effective ad?
    Local presence - Local press
    Radio advertising
    PR
    Word of Mouth
    Opportunities on the internet
    Some ususual advertising ideas
    (Virtually) Free advertising ideas




  • Posted by SRyan ;] on 8/7/2005 at 8:04 AM Accepted
    You've got a great title for your presentation, but you haven't given us ANY clue what your goal is on Wednesday. Are you really trying to convice the participants that they DO need to hire an agency (you in particular)? Or are you planning to offer them budget-conscious marketing ideas instead?

    If it's the latter, you could just rifle through Jay Conrad Levinson's Guerilla Marketing book and summarize a few of the ideas in there.
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