Know-How Exchange : E-Marketing

Use a reputable agency or software to send out the mails for you.

Firstly chose a email name that is obvious it comes from your company.
Some software automatically thinks they see spam when they see certain words in an email "FREE" for example could be seen as a spam email, but "Free" might not be!

Also, if an email program spots a recievers name in the BCC field (the way most people send out large emails is to include the receipients in the BCC field), this can also be construed as Spam!

Professional agencies and professional software get you out of these are more problems.

Don't never send large emails!
Solution: update your material monthly on a website (yours or this purpose specified). Send out simple lucrative email that links to this website.

Remember to build an activation part also on the website to keep the dialog running.

We are using this technique and a special sofware to authenticate all visitors to clickthrough to our landing pages.

You've already gotten some great advice. First, never send "large" files, especially if you're talking about attachments (which should be non-existent).

Second, if you don't want to build your own infrastructure to send these messages (something you might seriously consider if you start sending over 1 million messages per month and really don't need anything more than basic deployment and perhaps some minor reporting), then use a service provider to help you. MarketingProfs has just published a Buyer's Guide to these services (https://www.marketingprofs.com/bg) which is pretty good. Then again, I'm biased because I co-wrote it.

The link takes you to a vendor selector, but then there is also a handbook that goes with it. If you need more details on this, let me know.

Putting all of this information on the Web can make sense, but you still need to let them know somehow that the information is there. Don't let the size of your file keep you from emailing to it. There are many companies that successfully mail to millions of email addresses.

Good luck,

Paul

dan,

Great stuff above, some of this may duplicate it, but just doing a brain dump.

First, make sure you have opt-in on all these, if not, build the opt in process first and get everyone to confirm. Make sure opt-out is easy also.

Secondly, have some of your staff analyze the 650,000 addresses you have and identify the major ISP's (AOL, MSN, Google mail) and contact their spam groups and try and get on their "white list" by convincing them you have followed an opt-in procedure, and will be sending month XXX into their system. A sudden influx of email from you to any of these ISP's can place you on a 48 hour 'black list' to see if any spam in reported before they let any more mail through.

I would pick a service provider that can spread these emails out in group of 10,000 - 30,000 per hour.

As mentioned above, don't send large files. No administrator likes to have their hard drive filled up with the same file over and over again just because thousands of people have agreed to receive email from you. You provide a link from your email with teaser paragraph to a web page that has the needed material. You can measure the open rate and the click through rate, plus watch how many people download your files, when applicable.

Do not forget that when they come to your page from the email, you can also then place other relevant call to actions on that page and further gain more then just an email might have allowed you.

Hope that helps ....

Dan, I assume these people need to or want to get your info.

This issue is HOW to do it.

We interviewed a company for our newsletter that makes it possible for companies to email content -- large files or media -- very effectively to many people. Accenture is one of their clients.

Our interview is at https://www.rethinkmarketing.com/intervws/05-06_IT.htm

The company is Ignite Technologies -- https://www.ignitetech.com/

It is possible to send large files effectively and Ignite is doing it very well.

Good luck.