Question

Topic: Student Questions

Attributes Of Beverages(india)

Posted by Anonymous on 8/5/2005 at 11:58 AM ET 125 Points
On what attributes of non aerated soft drinks, mineral water, teaRTD,coffeeRTD, energy drinks can we differntiate the market?
How can the right mix of attrributes help in market segmentation?what are the individual attributes for each product?
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RESPONSES

  • Posted on 8/6/2005 at 3:16 AM Author
    Dear Puru and Vic,
    thanks a lot for your interest.
    Both of u gave quite a few attributes and puru thanks for the further insight too. But i am looking for few more specific attributes, if you could give them ,it would really finish off my project.
    Once again thanks a lot.
    regards
    amrit
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