Question

Topic: E-Marketing

How To Find And Attract Partners And Resellers

Posted by Anonymous on 8/11/2005 at 6:31 AM ET 125 Points
We are soon launching a software system that combiles aspects of automated document management and crm focused towards the insurance industry.

Initially we are planning to sell via resellers and channel partners and are very interested in finding these online.

This is completely new to us so any advice at all would be apprciated. So far we are looking for :

How do we source a email marketing list?
What keywords to use in adwords? (what do resellers search for when looking for offerings)
Are there directores we can list our software on for resellers to find.

thanks in advance.
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RESPONSES

  • Posted by ReadCopy on 8/11/2005 at 10:42 AM Accepted
    As part of information gathering, I would seriously take a look at something like LinkedIn.com, don't use it as part of your major thrust, but keep it in the back of your mind, that some seriously senior managers from potential resellers and clients are online, and you can get introduced quickly and cost effectively.
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