Question
Topic: Advertising/PR
What Are The General Trends In Digital Media?
My question is more about what are the trends for the new ad medium of Digital Media (ie. part TV part Billboard, text messaging). What exactly does digital media cover? In addition I was wondering about any information or market research if it even exists for trends toward Digital Media. Also I was wondering what does Digital Media exactly entail: such as is it even text messages? Or those part TV part billboards? Also, just the general trends if so from traditional media towards digital media if that in fact is the market trend?
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