Know-How Exchange : E-Marketing

Hi Jadams1,

Look at the email marketing that is compelling to you:

1) Typically some images that have meaning and tell a story i.e. "a picture is worth a thousand words".

2) Meaningful & brief value-added content.

3) A strong call-to-action.

4) If appropriate, something for "free" - coupon, 2-for-1 or other special offer, whitepaper or other download etc.

5) If there is a link to a landing page, the landing page should in many cases be specifically designed for the call-to-action.

Those are some quick tips, but there is so much more than appearance and content that makes for a good email broadcast.

You'll find some great information in the archives here, check them out!

I hope that helps.