Know-How Exchange : Student Questions

Hello,

What would happen if you don't do nothing? If you don't invest in publicity or in communication campaigns? If does not pass anything, it will be best to forget your advertising plan.

A) Image decrease, top of mind, remind?
B) Credibility product?
C) Sales?
D) Sales process problems?
E) Visibility and impact?

If something passes, then you should develop a communication plan: related to an objective group, with the resources that guarantee the impact, with the uses of the most direct, quick and economic media oriented to the objective group, establishing campaign ways to monitor it (surveys, polls, statistical), and be prepare to take contingency actions (increase or increase the inversion, change the campaign, change the objective group, change de media, change the message).

Bye,
Juan Carlos