Question

Topic: Advertising/PR

Magazine Ad - Your Honest Critique Requested

Posted by Anonymous on 125 Points
I won't say much other than the following ad will run in a trade magazine read by executives of network marketing companies. Need feedback on the overall concept -- message, clarity of headline/copy, visuals, etc.

(click to enlarge)

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[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by jcmedinave on Accepted
    Hello,

    I think it is original, easy to understand (when we grow the image), promote the cooperation, merge the physic and the virtual world, and you conclude that you are the best solution.

    But, in my opinion the message is concentrated in rational and physic topics (muscles), it will be important to ad emotions (Ej: happy people, sensitive situations), what are the virtual benefits? For the company, customers, and employees. Why are you the best? Did I know your experience and success? Please explain me. Your Brand don't tell me so much information, I need more explanation. Why are you assuming that the virtual topic is not my business? Did you know me?

    I don't think that is a good way to judge (you don't have your own capability to develop the virtual topics), and to show vanity without results (You need me and I am your solution, Really? You need a lot of faith).

    May be you could develop a campaign, to ad emotions, explain me your success, your type of products and services, and never assume that I don't know "Please ask me".

    Bye,

    Your job was great, it is more easy to critic. But I think it was your objective.

    Juan carlos.
  • Posted by SRyan ;] on Member
    Another approach for this very effective visual...

    "Which part of YOUR business needs steroids?"

    Couldn't resist offering that one!

    - Shelley

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