Question

Topic: Advertising/PR

Need An Advert

Posted by Anonymous on 4/14/2004 at 12:09 PM ET 300 Points
STILL ON THE ICE CREAM SHOP. CAN ANBODY HELP ME WITH AN ADVERTISEMENT? BOTH PRINT AND TV WILL BE MUCH APPRECIATED

WHAT ABOUT THE UNIQUE SELLLING PREPOSITION(USP) FOR THE ICE CREAM/SANDWICH SHOP.ANY RECOMMENDATION ON THAT?

I ALSO WILL BE VERY GRATEFUL IF MEMBERS CAN SUGGEST A BRAND NAME FOR THE ICE CREAM SHOP

COUNTING VERY MUCH ON YOUR CO-OPERATION

THANK ALL OF YOU
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RESPONSES

  • Posted by telemoxie on 4/16/2004 at 9:12 AM Member
    If I wanted to make millions with ice cream, my approach would be simple: no carbs.

    Cream has no carbs. And so simple ice cream could have no carbs, if you don't add things like sugar and milk. (I would certainly sell regular ice cream, but I would have three or four varieties of zero carb ice cream).

    I'd drive 30 miles for no-carb ice cream. And the idea that you can eat all you want and lose weight might generate some good ad ideas - and possibly some publicity.

    p.s. ZERO carbs. Not one. Not two. NONE.
  • Posted by Blaine Wilkerson on 4/18/2004 at 11:47 PM Accepted
    Name for the shop: "The Mirage"

    Ads: no music, no special effects, just have a guy sitting in the desert eating icecream (slurping and smacking).

    Then toward the end of the commercial, the camera pans out to see "The Mirage" storefront in a busy shopping center NEAR the desert and about 2 dozen people coming toward the guy from out of the desert, dying of thirst, with the appaearance of traveling for miles in the heat...chasing "The Mirage".

    Base you names and future ads off that idea and you will stand out.

    Goos luck!
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