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Conversion Optimization Marketing Manager

Posted on 9/12/2012
Company: New Relic
Location: CA-San Francisco United States
Job Type: Full Time Employee
Education: N/A
Experience: N/A
Pay Rate: N/A
Contact: Marion Long
Contact at:
Additional Information: Click here to read more

Job Description

Ready to join one of the most creative, progressive SaaS marketing teams in San Francisco? We're looking for an outstanding marketing manager, one who obsesses about how to eliminate friction and leaks in the funnel.

Reporting to the Director of Online Marketing, you will be responsible for increasing our traffic-to-lead conversions by developing strategies across multiple disciplines (SEO, landing pages, email nurturing and more). You're the right candidate if you have had success in SaaS marketing, a keen interest in web technologies, broad knowledge of marketing tools, and the urgency to execute, test and iterate improvements.

You need to have:

A keen eye for persuasive online design to achieve performance goals.
3-5 years of inbound marketing experience with CRM/marketing automation (Salesforce, Marketo, Eloqua, etc)
Customer nurturing and segmentation strategies as a second language
Lived in a startup, fast-change environment
Demonstrated expertise in web analytics
Great written and oral communication skills

The ideal candidate will also have:

Impatience, initiative, and the drive to make a difference today.
Numeracy, able to dive into analytics at a deeper level when needed
Comfort and credibility working cross-functionally
Natural curiosity to test, learn and iterate
Great organizational skills, managing projects with many moving parts

Responsibilities include:

Improving the Middle of the Funnel (MofU) performance metrics
Developing and executing creative strategies to improve traffic-to-lead conversion (including persona analysis and persuasive site design)
Leveraging data to focus resources and to generate new insights and strategies
Identifying and managing content-specific campaigns (eBooks, videos, etc)
Driving lead gen via website A/B testing etc.
Regular reporting of campaign activities, insights, and results
Additional responsibilities as the organization scales

A Little About Us

We are passionate, possibly even crazy, about application performance management (APM). Our mission is to make web applications run better, to make the internet more productive, and to make life easier for developers and devops. We are turning the APM marketplace upside down by providing SaaS products that deliver high-value functionality previously only available through enterprise software. We are well above 17,000 customers. And with your help we’ll get to 10x that number.

New Relic is a Top 100 OnDemand Company, Best of SaaS (THINKStrategies), Top 100 Coolest Cloud Computing (CRN); 10 Cloud Management Companies to Watch (NetworkWorld); the list of accolades goes on. More important, we provide challenging work, opportunities to learn, high quality teammates, a great product, a company on the move, and . . . the freedom to do your work the way only you can do it.

The position is in our San Francisco office, right in the middle of the vibrant SOMA tech community, and around the corner from BART. We offer competitive compensation, pre-IPO stock options, and big-company benefits (medical, dental, vision, life), while maintaining the energy, agility and fun of a start-up.

New Relic is most decidedly an equal opportunity employer. We seek applicants of diverse background and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other characteristic protected by law.

Interested? Click below and send your resume with a cover letter telling us why this is the right position, and the right company, for you. We look forward to hearing from you!
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