Take 10: Using Twitter as a Competitive Research Tool
- Sean Campbell
- Fri., Oct. 22, 2010, 11am ET (8am PT)
- 10 minutes
Twitter is fast becoming a major go-to source and search engine for industry news and information, and it can be a highly valuable addition to your competitive research arsenal—if you know how to wade through the fluff and spam that obscures the true gems of information.
Find out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell. Sean covers the tools and techniques the pros use to drill down and gather targeted information about competitors, industry trends, and more.
Sean Campbell is the co-owner of Cascade Insights, which provides competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries. Sean's insights into qualitative research and competitive intelligence have been published by SoftwareCEO, the Association of International Product Marketing and Management, Willamette University's Graduate School of Business, the Marketing Research Association, and MarketingProfs. In addition, his work is featured in the Society of Competitive Intelligence Professionals' (SCIP) Competitive Intelligence magazine and Quirk's Marketing Research Review. Sean is also co-author of the book Going Beyond Google: Gathering Internet Intelligence.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- How to use Twitter for gathering intelligence on competitors and industry hot topics
- The best free tools for understanding Twitter activity around any subject
- How to identify the individuals you should be following on Twitter
- Judicious keywords you may be overlooking in your research
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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