Take 10: How to Create a Digital Marketing Plan with 8 Key Elements
- Michael Miller
- Fri., Jan. 28, 2011, 11am ET (8am PT)
- 10 minutes
Before you act, you need to plan. It's not difficult (when done right), but it is essential. A digital marketing plan serves as your road map to all your online marketing activities. So, you need to make sure you know all the vital components when putting one together.
This webcast is your guide to creating an effective plan for your digital marketing and traditional marketing activities. Michael Miller, author of The Ultimate Web Marketing Guide, shows you how to write such a plan, implement it, and use the plan in your business going forward.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don't like taking notes, you'll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- The components of a Web marketing plan
- The best way to approach writing a marketing plan
- How long your plan needs to be—and how detailed
- How to set unique and measurable goals
- How to measure your performance to plan
- How to keep your marketing plan relevant over time
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.