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Marketing Plans: How-to articles covering the latest marketing tactics, tips, and strategies.
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The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter PetraliaWhy in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
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Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017Lauren DavenportThe annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms ...
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The Most Effective Digital Channels to Include in 2017 Marketing PlansAyaz NanjiMarketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
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How to Use Scenarios to Achieve Marketing AgilityLaura PattersonScenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is ...
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How to Build a High-Converting Marketing Funnel [Infographic]Verónica JarskiFollow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
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What Relationship Marketers Can Learn From the Mittelstand EthosNick WorthRelationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process.
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The Top Five Drivers of Marketing Execution PerformanceChris DentThe first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance.
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Imitating Mother Nature: The Four Seasons of Business GrowthParker LeeLet your business growth follow the nature cycle of life... and watch your business flourish.
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How to Gain Focus and Define Your Strategy: A TemplateIsadora BadiA well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where ...
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Quick Tips to Help Your Agile Marketing Team Work More EfficientlyDan NadenAgile is change, and change is difficult for everyone—newbies and experienced marketers, alike. But these tips, based on long experience, can help agile marketing teams be more effective and efficient.
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How-to Articles
Why Honesty and Integrity Pay: The Benefits of Truth-Based ... by Joel Malkoff
Account-Based Podcasting: The New ABM by Lindsay Tjepkema
How to Analyze Your Influencer Campaign Performance by Brian Meert
How to Overcome B2B Content Marketing Challenges During the ... by Stuart Coe
Top 5 Sentiment Analysis Tools by Aleh Barysevich