Marketing Plans

Marketing Plans: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter Petralia
  Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
  Content, Data, Digital Marketing, Digital Theory, Marketing Planning, Marketing Plans, Marketing Strategy, Measurement
• Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017Lauren Davenport
  The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms ...
  Digital Marketing, Marketing Budgets, Marketing Planning, Marketing Plans, Marketing Strategy, Sales
• The Most Effective Digital Channels to Include in 2017 Marketing PlansAyaz Nanji
  Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• How to Use Scenarios to Achieve Marketing AgilityLaura Patterson
  Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is ...
  Marketing Planning, Marketing Plans, Marketing Strategy, Scenarios
• How to Build a High-Converting Marketing Funnel [Infographic]Verónica Jarski
  Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
  Content, Customer Acquisition, Digital Marketing, Landing Pages, Lead Generation, Marketing Plans, Marketing Strategy, Sales, Websites
• What Relationship Marketers Can Learn From the Mittelstand EthosNick Worth
  Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process.
  Customer Relationships, Management, Marketing Budgets, Marketing Plans, Relationship Marketing, Thought Leadership, Time Management
• The Top Five Drivers of Marketing Execution PerformanceChris Dent
  The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance.
  High-Tech Marketing, Marketing Challenges, Marketing Plans, Marketing Strategy, Project Management
• Imitating Mother Nature: The Four Seasons of Business GrowthParker Lee
  Let your business growth follow the nature cycle of life... and watch your business flourish.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Strategy
• How to Gain Focus and Define Your Strategy: A TemplateIsadora Badi
  A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where ...
  Brand Positioning, Chief Marketing Officer, Marketing Planning, Marketing Plans, Marketing Strategy, Positioning, Value Propositions
• Quick Tips to Help Your Agile Marketing Team Work More EfficientlyDan Naden
  Agile is change, and change is difficult for everyone—newbies and experienced marketers, alike. But these tips, based on long experience, can help agile marketing teams be more effective and efficient.
  Collaboration, Management, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Tips, Thought Leadership, Time Management