Take 10: How to Future-Proof Your Marketing Today
- Michael Miller
- Fri., Mar. 11, 2011, 11am ET (8am PT)
- 10 minutes
Web marketing is a constantly moving target. Think about it: Video marketing didn't exist five years ago; social media marketing has only been around for three; and more people are accessing the web from their smartphones than ever before. Given the incredible pace of change, how can marketers best prepare for the many surprises the future might hold?
In this short webcast, Michael Miller, author of The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing, and some tips and tactics for taking advantage of the opportunities (and challenges!) they will provide.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Why you need to stay on top of emerging trends
- What today's hot trends are, including social media marketing and mobile marketing
- Which online marketing activities are in decline, including email and blog marketing
- What preparations to make today for emerging digital markets
- Tips and tricks for future-proofing your favorite current online marketing tools
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.