Measuring and Sustaining Social Media Success
- Geoff Livingston
- Ann Handley
- Thu., Aug. 25, 2011, 12pm ET (9am PT)
- 90 minutes
If you're involved in social media marketing, fulfilling business objectives and achieving ROI most likely rank amongst your top program priorities today. But what goals do you set—and what factors do you measure—to set you moving in the right direction?
By formulating SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) and tracking audience Attention, Attitude, and Action, businesses can develop social media programs that support larger marketing strategies and core company missions.
During this PRO seminar, you'll learn how to apply SMART goals to your social media campaigns and measure what matters beyond follower counts and content reposts. Plus, using examples from successful organizations including Dell, LinkedIn, and the Humane Society of the United States, you'll learn how to use Attention, Attitude, and Action measurements to gain the insight into your community's actual new media you need to improve your communications. Walk away with actionable advice for deploying (or not deploying) social programs aligned to your business objectives—and how to progress toward your ROI goals.
Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 17 years. Geoff is also the author of the new book, Welcome to the Fifth Estate.
Who Should Attend?
If you're a social media marketer, communications professional, or marketing operations manager looking to better define your programs and measure results, you'll want to attend this seminar.
What Will You Learn?
- Which social media measurements matter, including SMART objectives
- How social media impacts key performance indicators (KPIs)
- Why you need to consider three types of outcomes—Attention, Attitude, and Actions
- How to deploy measurement programs that convey ROI results and objective performance
Ten seminar attendees will receive a free copy of Geoff's new book, Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy. Enter to win by completing the survey at the end of the live event. Don't miss out!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.