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Take 10: How to Generate Big Ideas in Small, Easy Steps

Alicia Arnold
Fri., Dec. 2, 2011, 11am ET (8am PT)
10 minutes

Are you getting stuck when it comes to creative problem-solving? Are you trying to brainstorm ideas, but find yourself caught in the same cyclical thinking? There are a number of techniques you can use to get out of these ruts, and in this Take 10 webcast we'll introduce you to one that relies on "forced connections."

The "forced connections" approach requires you to think of relations between two unrelated concepts in order to generate new ideas. In just 10 minutes, learn how to use this exercise in the problem-solving process. Along the way, you will see how posing questions about the problem at hand can help you find a solution. You will also discover how thinking about the attributes and descriptors of seemingly unrelated objects and images opens your mind to new and unexpected ideas. With this technique in your toolbox, who knows what you and your team will think of next?


Alicia Arnold is an award-winning digital marketer who uses innovative approaches to train teams on creativity techniques, develop breakthrough digital experiences, and facilitate Creative Problem Solving (CPS) workshops. She is the author of Creatively Ever After: A Path to Innovation.

Who Should Attend?

If you need an effective and easily implemented method for brainstorming ideas, then this Take 10 is exactly what you've been looking for!

What Will You Learn?

  • How to use forced connections brainstorming
  • What questions to ask yourself when problem-solving
  • Why you shouldn't self-edit brainstorming

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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