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Take 10: How to Create Custom URLs for Better Campaign Tracking

Dan Soschin
Fri., Oct 5, 2012, 11am ET (8am PT)
10 minutes

It's one thing to execute what you think is a successful campaign and another thing to be able to prove it. To justify similar campaigns in the future, you'll need to be able to show your constituents just how successful your campaign was and what return it provided.

No one wants to spend valuable dollars on efforts that don't yield profitable results ... that's where we come in. In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.


Dan Soschin is the associate vice president of interactive marketing at American Public University System. Dan is responsible for managing the University's online marketing, including: social media, lead generation, email, display, paid search, SEO, multimedia, and content. Dan utilizes an analytical and technology-based approach to marketing, merging the science of measurement and behavior analysis with the psychology and collaboration of the creative process. Connect with Dan on Twitter or on his blog.

Who Should Attend?

If you're a marketer looking for the special sauce for analyzing your online campaign performance (without seriously complicating your life), this Take 10 is for you!

What Will You Learn?

  • How to create and use custom URLs for improved campaign tracking
  • Why custom URLs are valuable
  • How to interpret Google Analytics reports and adjust your campaign strategy accordingly

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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