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MarketingProfs University: The Daring Brand's Guide to Creating Content Worth Sharing

Ann Handley
Matthew T. Grant
Thu., Dec 6, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

So you understand this idea about every brand being a publisher now. You understand that you need to be creating content as a cornerstone of your marketing. But how do you create the kind of content that's really going to break through the clutter and drive actual business?

In this PRO seminar, MarketingProfs Chief Content Officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing and create content worth sharing. She'll share a few key findings of the MarketingProfs and Content Marketing Institute annual content marketing study, as well as looking what the most inspired brands are already doing to create content that's truly epic. She'll share specific ideas you can steal from them to create your own amazing content for your own (newly?) daring brand.

BONUS! 10 lucky winners will be chosen at random to win a free copy of The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences (Que Biz-Tech)The Power of Infographics, by MPU course instructor Mark Smiciklas. In this book, Mark will teach you how to effectively use pictures to communicate and connect with your audiences. To qualify, simply complete the short survey at the end of the live Q&A session.


Ann Handley heads up all of the content at MarketingProfs. She's a 13-year veteran of creating and managing digital content to build relationships for organizations and individuals, and the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Previously, Ann was the co-founder of, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe.

Who Should Attend?

If you're a marketer tasked with content creation and don't know where to start, or you need a tactical and actionable refresher, this PRO seminar is for you!

What Will You Learn?

  • What the research shows about brands that are breaking through the clutter
  • How to use content to inspire your audience
  • Tips and tricks to teasing content out of your own organizations

About MarketingProfs University

The Daring Brand's Guide to Creating Content Worth Sharing is the first class in MarketingProfs University's Content Marketing Crash Course. This 14-class course will teach you how to turn your marketing organization into a content creation machine. We'll help you develop a content strategy using proven tactics and real-world experience. Then, you'll get expert guidance on creating that content (whether you're writing it yourself or leading the charge), on topics from customer engagement to SEO to lead generation, and more. Register now for the complete course—PRO members save 40% (regularly $595).

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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