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How to Harness Big Data for Your B2B CRM Efforts

Cyndi W. Greenglass
Matthew T. Grant
Thu., Dec 13, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3 star(s)

Did you know that 90% of the world's data has been created in the last two years and 80% of new data growth is unstructured content? Unstructured or "big data" is the term used for blogs and other Web data ... including social media. If you have a B2B CRM or sales automation system, then you need to determine the best way to harness the power of burgeoning big data. In order to succeed, B2B marketers need to figure out what is meaningful, what is worth capturing, and how to use this information to their advantage.

This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents.


Cyndi W. Greenglass is a founding partner and senior vice president of strategic solutions at Diamond Marketing Solutions. Cyndi was named into the Top 100 Influential B2B Marketers by Crain's BtoB Magazine twice, and is nationally recognized for her industry leadership and expertise. Cyndi is immediate past president of the Chicago Association of Direct Marketing, and past chair of the Direct Marketing Association Business-to-Business Council. She also serves on the DMA Government Affairs Committee.

Who Should Attend?

If you're a B2B marketer who needs to leverage sales, engagement, and marketing data for nurturing and sales conversion, this PRO seminar is for you!

What Will You Learn?

  • How to communicate with IT and CRM teams
  • Top five types of big data you need to capture
  • Top three pitfalls to avoid

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