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How to Become a Trusted Brand and Industry Leader

John Morgan
Matthew T. Grant
Thu., Jan 17, 2013 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Do you feel like your marketing message is falling on deaf ears? In a world where your prospects are constantly bombarded with marketing noise, it is imperative that your brand stands out from the crowd.

In this PRO seminar, you'll learn how to position your brand as a trusted go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding—and how an understanding of that difference can help you.


John Morgan is the best-selling author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, one of Amazon's Top-Rated Marketing books. John is a globally recognized authority on branding and digital marketing, and he has worked with some of the biggest brands in the world, including Dreamworks, Jetblue, and Disney, as well as Fortune 500 companies, celebrities, and small businesses.

Who Should Attend?

If you're a marketer looking to strengthen your brand so that it stands out from the crowd as an industry leader, this PRO seminar is for you!

What Will You Learn?

  • How to build trust for your brand
  • How to stand out from the crowd
  • Why haters can be a good thing for your brand

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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