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Take 10: Is Your Company Ready for Social Business?

Daria Steigman
Fri., Jan. 18, 2013, 11am ET (8am PT)
10 minutes

Transitioning from a social brand to a truly social business won't happen overnight—it's a change that requires careful planning and close attention over time.

In just 10 minutes, you'll learn 10 tips that will help you plan for your evolution into a social business by leveraging people, processes, and technology.


Daria Steigman is the founder of Steigman Communications. She is a marketing strategist and writer who has been helping organizations tell their story for 20 years. Daria has helped companies build marketing plans and integrate social media into their communications toolbox, provided strategic counsel on community outreach, conducted business strategy and messaging workshops, and developed marketing materials and other content to build brand awareness.

Who Should Attend?

If you're responsible for social media marketing, community management, social policy, or implementing buzz tracking and listening technologies, this Take 10 is for you!

What Will You Learn?

  • 10 tips for becoming a social business
  • How to gauge external readiness vs. internal readiness
  • How technology can make the evolution from a social brand to a truly social business easier

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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