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Five Common Pricing Roadblocks (and How to Get Around Them)

Heidi Cohen
Matthew T. Grant
Thu., Mar. 21, 2013, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3.5 star(s)

Pricing is tough. It has a direct impact on your business's ability to make money. Compound that with today's ever-connected consumer, and you're facing a challenge. Pricing no longer happens in a vacuum and requires on-going modification to keep you competitive.

This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ.


Heidi Cohen has over 20 years in direct and digital marketing experience across diverse product categories encompassing soft goods, highly regulated financial services, entertainment-related products, and craft-oriented offerings. Heidi simplifies the complex concepts behind today's evolving marketing challenges.

Who Should Attend?

If pricing a product or service is a part of your job function, you will not want to miss this PRO seminar!

What Will You Learn?

  • How to effectively price your offering based on cost dynamics
  • Three pricing factors every company must take into consideration
  • Seven steps to improve your pricing methods

Register Now!

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