Feedback: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Positive Side of a Negative ReviewAdrienne Weissman
  Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really.
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Feedback, Reputation Management
• Prompting Users to Review an App: Four Do's and Three Dont'sEugine Dychko
  For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for ...
  Content, Customer Acquisition, Customer Engagement, Customer Experience, Feedback, Mobile Marketing, Smartphones, Testimonials
• Four Mistakes That Marketers Make When They Conduct SurveysRay Beharry
  The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data.
  Consumer Electronics, Customer Engagement, Data, Digital Marketing, Feedback, Mobile Marketing
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion CompanyArt Zabalov
  Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer ...
  Content, Customer-Centric, Customer Relationships, Feedback, Testimonials, User-Generated Content
• How to Master the Balancing Act Between Web Design and FunctionalityRoy Chomko
  From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.
  Collaboration, Customer Experience, Feedback, Website Design, Websites
• Five Tips for Giving the Right Feedback on Web DesignRoy Chomko
  Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even ...
  Career Management, Collaboration, Creativity, Feedback, Website Design, Websites
• Three Ways to Use Feedback Surveys to Maximize Business EffectivenessSabina Stoiciu
  See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work ...
  Conferences, Customer Insight, Customer Satisfaction, Feedback, Market Research, Research, Surveys
• Why Facebook's Video Autoplay Is Great News for MarketersMelody King
  Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer ...
  Content, Content Marketing, Customer Engagement, Feedback, Instagram, Videos
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media

Feedback: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts

Feedback: Online seminar broadcasts from the best minds in marketing

• Using Crowdsourcing to Develop and Enhance Your ContentBroadcast on 9/27/2012 with David Bratvold
  In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content.
  Community, Content, Customer Engagement, Digital Marketing, Feedback, Interactive Marketing, Marketing Inspiration, Research, User-Generated Content
• MarketingProfs University: Developing an Email Strategy That Keeps People ConnectedBroadcast on 3/15/2012 with Morgan Stewart
  This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy

Feedback: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Keys to Creating Case Studies That SellReleased on 3/22/2013 with Gail Z. Martin
  In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results.
  Case Studies, Content, Feedback, Marketing Strategy, Take 10, Writing
• Take 10: Five Ways to Streamline Your Content Approval ProcessReleased on 6/29/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line.
  Content, Content Marketing, Feedback, Management, Take 10