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Supercharge Your Brand: How Companywide Empowerment Drives Social Media Advocacy

Susan Emerick, Chris Boudreaux
Jennifer Kelly
Thu., Sep 12, 2013, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Empowering your employees can generate greater awareness and more revenue while decreasing the costs associated with marketing, sales, and customer service. How better to drive engagement and boost your bottom line than to encourage your employees to create meaningful customer relationships?

In this PRO seminar, you'll learn how empowering your employees, customers, and partners to use social media to drive engagement, create meaningful customer relationships, and engage in real-time conversations can help increase your brand awareness and revenues, while decreasing your marketing, sales, and customer service costs.


Susan Emerick leads global enterprise social business programs for IBM. Susan enjoys navigating the redefinition of marketing "as we know it" as a result of emerging technology and big data. Beginning in 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement strategies. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators.

Chris Boudreaux helps large brands transform their sales, marketing, and customer service operations through digital and social media. He has also led online product and market strategy efforts at some of the world’s leading online brands. In 2011, he co-authored The Social Media Management Handbook (Wiley & Sons) and published The Most Powerful Brand on Earth (Prentice-Hall), with co-author, Susan Emerick of IBM, in 2013.

Who Should Attend?

Mid-to-high level marketers and executives looking to garner social media buy-in in their organizations, or those interested in developing a better understanding of social media and its impact on the bottom line.

What Will You Learn?

  • How to help your employees effectively engage public, real-time conversations
  • How to plan, execute, and manage the development of key online relationships
  • How to measure the performance of your social efforts


The Most Powerful Brand on EarthAs a special bonus, ten lucky winners will be chosen at random to win a free copy of Susan and Chris's new book, The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media. To qualify, simply complete the short survey at the end of the live Q&A session.

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