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Leveraging Data-Based Marketing to Find and Win the Invisible Sale

Tom Martin
Jennifer Kelly
Thu., Sep 26, 2013, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Today, self-educated buyers are hiding behind the anonymity of the Internet and rewriting the rules of selling. They remain invisible until they get to a point of developing a short list of purchase options, then (and only then) they reach out to speak to a salesperson, cutting your company's sales force out of the vendor selection process. If your company isn't deploying a content-rich online platform, you're likely missing sales opportunities that you don't even know exist.

In this PRO seminar, you will learn how to counter this new reality. We'll discuss a tactical framework that you can use to help track these invisible buyers via their online buying signals. Your sales teams can then leverage these signals to shorten the sales cycle and improve conversion rates.


Tom Martin is a 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates, and digital gadgets who helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital, author of The Invisible Sale, and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to prospect their way to more sales.

Who Should Attend?

B2B marketing and sales professionals who are interested in learning how to discover the invisible buyer and use data-based digital marketing techniques to convert that buyer into a customer.

What Will You Learn?

  • Who your invisible buyers are
  • How to identify these buyers and gain important buying signals
  • How to capitalize on these invisible buyers and increase your conversions


The Invisible SaleAs a special bonus with this PRO seminar, ten lucky winners will be chosen at random to win a free copy of Tom Martin's new book, The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads (Que Biz-Tech). To qualify, simply complete the short survey at the end of the live Q&A session.

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