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Take 10: Zero in on Your Audience to Improve Email Opens, Clicks, and ROI

Reggie Brady
Fri., Aug 23, 2013, 11:00 AM
10 minutes

Blasting emails is easy. It's analyzing your list and sending targeted emails based on specific segments that complicates things a bit. But, as complicated as it may be, zeroing in on your audience and sending targeted emails is rewarding.

In just 10 minutes, you'll learn six ways to segment your customers. You'll learn how to make your emails more relevant to your audience and improve your opens, clicks, and overall ROI.


Reggie Brady is an email marketing consultant who focuses on helping clients improve their email strategies and quantify their return on investment. Over her career she has helped hundreds of top companies across the country achieve success in their online marketing efforts.

Who Should Attend?

If you're a marketer looking to boost the clicks, opens, and even the ROI of your email campaigns by tailoring your messaging to your audience, you won't want to miss the tactical advice presented in this Take 10.

What Will You Learn?

  • Why you should start with a robust preference center
  • How to use behavioral information to your advantage
  • Why prior transactions can give you a marketing edge

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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