Email Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Impact of Saying Thanks in Email Subject LinesAyaz Nanji
  Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
  Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
• Good-Luck Email Tips for St. Patrick's Day [Infographic]Laura Forer
  Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.
  Email, Email Campaigns, Email Marketing, Humor, Segmentation
• How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]Laura Forer
  It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create ...
  Customer Communications, Email, Email Campaigns, Email Marketing
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal CustomersZaius [Sponsored Content]
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• Email Benchmarks: How Welcome, Birthday, and Win-Back Messages PerformAyaz Nanji
  Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• What B2B Marketers Can Learn From Some of 2017's Best EmailsColby Cavanaugh
  Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of ...
  Content, Email, Email Campaigns, Email Marketing, Videos
• How to Get Your Email Marketing Program Basics Up and Running in Six Easy StepsScott Heimes
  Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in ...
  Email, Email Campaigns, Email Marketing
• Is Email Marketing Performance Improving?Ayaz Nanji
  Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.
  Email, Email Campaigns, Email Marketing, Marketing Strategy, Research Summaries
• Master Your Holiday Email Marketing Campaigns With These Eight TipsScott Heimes
  Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to ...
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization

Email Campaigns: Online seminar broadcasts from the best minds in marketing

• Nine Insanely Effective Email Tactics You Can Use TodayBroadcast on 3/15/2018 with Nancy Harhut
  In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.
  Behavioral Marketing, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Teach Me How
• Email Marketing Master Course: How to Use Email to Build Customer RelationshipsBroadcast on 12/7/2017 with Adam Q. Holden-Bache
  In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Email, Email Campaigns, Email Marketing, Engagement, Lead Nurturing
• From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming BackBroadcast on 11/16/2017 with MaryAnn Pfeiffer
  In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas.
  Customer Relationships, Email, Email Campaigns, Email Marketing, Lead Nurturing, Strategy, Teach Me How
• Hello, It's Me... The Adele Guide to Doing EmailBroadcast on 4/20/2017 with Michael Barber
  In this Teach Me How seminar, you'll learn which email engagement tactics and best practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with resources upon resources to help you develop awesome emails that Adele would open and approve!
  Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Engagement, Measurement, ROI, Teach Me How
• MarketingProfs University: On the Edge of Email—Top Trends and PersonalizationBroadcast on 12/1/2016 with Reed Pankratz
  In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox.
  Email Campaigns, Email Marketing, Email Subject Lines, Personalization
• MarketingProfs Makeover: Email Copy That ConvertsBroadcast on 10/27/2016 with Joanna Wiebe
  In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers.
  Copywriting, Email, Email Campaigns, Email Marketing, Email Subject Lines
• Eight Easy Ways to Amp Up Your Email List GrowthBroadcast on 12/10/2015 with Austin Bliss
  In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts.
  Email, Email Campaigns, Email Marketing, Marketing Strategy
• MarketingProfs University: The Blueprint for Email Marketing SuccessBroadcast on 10/8/2015 with Karen Talavera
  In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging.
  Email, Email Campaigns, Email Marketing, Marketing Strategy
• MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not MetricsBroadcast on 12/4/2014 with Michael Barber
  In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more!
  Email, Email Campaigns, Email Marketing, Marketing Smarter, Marketing Strategy
• How to Successfully Break the “Rules” of Email Marketing and Get Better ResultsBroadcast on 10/25/2012 with DJ Waldow, Jason Falls
  Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success.
  Digital Marketing, Email Campaigns, Email Lists, Email Marketing

Email Campaigns: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Avoid SpamtrapsReleased on 11/11/2016 with Austin Bliss
  In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them.
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Spam, Take 10
• Take 10: Seven Steps to a Successful Re-Engagement CampaignReleased on 9/9/2016 with Meera Kothand
  In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.
  B2B Marketing, Customer Behavior, Customer Engagement, Email Campaigns, Email Deliverability, Email Marketing, Engagement, Take 10
• Take 10: Four Ways to Increase Your Email Clickthrough RatesReleased on 1/8/2016 with Stephan Hovnanian
  In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Take 10
• Take 10: Reduce Your Email Bounce RateReleased on 12/11/2015 with Austin Bliss
  In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Take 10
• Take 10: Email Marketing Strategies—Out With the Old, In With the NewReleased on 5/15/2015 with Christina Inge
  In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices.
  Email, Email Campaigns, Email Hygiene, Email Marketing, Marketing Smarter, Marketing Tips, Metrics, Take 10
• Take 10: Zero in on Your Audience to Improve Email Opens, Clicks, and ROIReleased on 8/23/2013 with Reggie Brady
  In just 10 minutes, you'll learn six ways to segment your customers. You'll learn how to make your emails more relevant to your audience and improve your opens, clicks, and overall ROI.
  Customer Behavior, Email Campaigns, Email Marketing, Take 10
• Take 10: Triggered Email Messages that Will Make Your Cash Register RingReleased on 3/29/2013 with Reggie Brady
  In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal.
  Customer Communications, Email Campaigns, Email Marketing, Take 10
• Take 10: Three High Impact Email Marketing Tests You Can Implement TodayReleased on 10/26/2012 with Hunter Boyle
  In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results.
  Content, Email, Email Campaigns, Email Marketing, Take 10, Testing
• Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. Whittemore
  In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
  Customer Relationships, Customer Retention, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Take 10

Email Campaigns: Marketing downloads for the busy professional

• Email Essentials: Gmail Tricks of the Trade
  This 39-page guide explains how to master Gmail. In it, you'll learn which steps to take to ensure that every one of your messages makes it into the inbox (or perhaps even into the esteemed "Primary" tab), how to establish lasting trust with both Gmail and its billion-strong user base, and how to push your Gmail marketing results to the next level.
  Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Subject Lines, Permission Email Marketing
• Email Essentials: The Keys to Increasing Open Rates
  In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Subject Lines
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing