Email Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.

• Convert More Leads Into Sales With These Five Email Follow-Up CampaignsNathaniel Cheung
  Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use ...
  Case Studies, Customer Acquisition, Email, Email Campaigns, Email Marketing, Lead Nurturing, Sales
• Three Things No One Tells You About Email Marketing and AITink Taylor
  Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now ...
  AI, Email, Email Campaigns, Email Marketing, Marketing Automation, Marketing Strategy, Segmentation
• The Most Effective Triggered Email Types for E-Commerce BrandsAyaz Nanji
  Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries
• Email's Little Secret: 18 Words to Fly or Die ByMichael McCunney
  Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)
  Content, Copywriting, Email, Email Campaigns, Mobile Marketing, Sales, Writing
• Marketing Video: Basic Email-Design Decisions That MatterMalinda Wilkinson
  Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want ...
  Email, Email Campaigns, Engagement
• Head-to-Head: Direct Mail vs. Email [Infographic]Laura Forer
  Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.
  Direct Marketing, Email, Email Campaigns, Email Marketing, Marketing Strategy, ROI
• How to Write Compelling Email Content Customers Want to Read [Infographic]Laura Forer
  Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.
  Content, Email, Email Campaigns, Email Marketing, Email Subject Lines, ROI, Writing
• How Special Offers in Email Subject Lines Impact PerformanceAyaz Nanji
  Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)Jeff Jacobs
  Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing ...
  Customer Relationships, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Multichannel Marketing, Nonprofits
• Five Golden Strategies to Bring Luck to Your Email Campaigns [Infographic]Laura Forer
  Wouldn't it be nice to find a pot of gold at the end of your email campaigns? Check out this St. Patrick's Day-themed infographic with five tips to help you ...
  Email, Email Campaigns, Email Marketing, Humor, Segmentation, Testing

Email Campaigns: Online seminar broadcasts from the best minds in marketing

• Hello, It's Me... The Adele Guide to Doing EmailBroadcast on 4/20/2017 with Michael Barber
  In this Teach Me How seminar, you'll learn which email engagement tactics and best practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with resources upon resources to help you develop awesome emails that Adele would open and approve!
  Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Engagement, Measurement, ROI, Teach Me How
• MarketingProfs University: On the Edge of Email—Top Trends and PersonalizationBroadcast on 12/1/2016 with Reed Pankratz
  In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox.
  Email Campaigns, Email Marketing, Email Subject Lines, Personalization
• MarketingProfs Makeover: Email Copy That ConvertsBroadcast on 10/27/2016 with Joanna Wiebe
  In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers.
  Copywriting, Email, Email Campaigns, Email Marketing, Email Subject Lines
• Eight Easy Ways to Amp Up Your Email List GrowthBroadcast on 12/10/2015 with Austin Bliss
  In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts.
  Email, Email Campaigns, Email Marketing, Marketing Strategy
• MarketingProfs University: The Blueprint for Email Marketing SuccessBroadcast on 10/8/2015 with Karen Talavera
  In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging.
  Email, Email Campaigns, Email Marketing, Marketing Strategy
• MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not MetricsBroadcast on 12/4/2014 with Michael Barber
  In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more!
  Email, Email Campaigns, Email Marketing, Marketing Smarter, Marketing Strategy
• How to Successfully Break the “Rules” of Email Marketing and Get Better ResultsBroadcast on 10/25/2012 with DJ Waldow, Jason Falls
  Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success.
  Digital Marketing, Email Campaigns, Email Lists, Email Marketing
• MarketingProfs University: Developing an Email Strategy That Keeps People ConnectedBroadcast on 3/15/2012 with Morgan Stewart
  This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 with Loren McDonald
  Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial."
  Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 with Roy Young, and featured MarketingProfs B2B Forum Speakers
  Get expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs.
  B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media

Email Campaigns: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Avoid SpamtrapsReleased on 11/11/2016 with Austin Bliss
  In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them.
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Spam, Take 10
• Take 10: Seven Steps to a Successful Re-Engagement CampaignReleased on 9/9/2016 with Meera Kothand
  In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.
  B2B Marketing, Customer Behavior, Customer Engagement, Email Campaigns, Email Deliverability, Email Marketing, Engagement, Take 10
• Take 10: Four Ways to Increase Your Email Clickthrough RatesReleased on 1/8/2016 with Stephan Hovnanian
  In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Take 10
• Take 10: Reduce Your Email Bounce RateReleased on 12/11/2015 with Austin Bliss
  In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Take 10
• Take 10: Email Marketing Strategies—Out With the Old, In With the NewReleased on 5/15/2015 with Christina Inge
  In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices.
  Email, Email Campaigns, Email Hygiene, Email Marketing, Marketing Smarter, Marketing Tips, Metrics, Take 10
• Take 10: Zero in on Your Audience to Improve Email Opens, Clicks, and ROIReleased on 8/23/2013 with Reggie Brady
  In just 10 minutes, you'll learn six ways to segment your customers. You'll learn how to make your emails more relevant to your audience and improve your opens, clicks, and overall ROI.
  Customer Behavior, Email Campaigns, Email Marketing, Take 10
• Take 10: Triggered Email Messages that Will Make Your Cash Register RingReleased on 3/29/2013 with Reggie Brady
  In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal.
  Customer Communications, Email Campaigns, Email Marketing, Take 10
• Take 10: Three High Impact Email Marketing Tests You Can Implement TodayReleased on 10/26/2012 with Hunter Boyle
  In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results.
  Content, Email, Email Campaigns, Email Marketing, Take 10, Testing
• Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. Whittemore
  In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
  Customer Relationships, Customer Retention, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Take 10

Email Campaigns: Marketing downloads for the busy professional

• Email Essentials: Gmail Tricks of the Trade
  This 39-page guide explains how to master Gmail. In it, you'll learn which steps to take to ensure that every one of your messages makes it into the inbox (or perhaps even into the esteemed "Primary" tab), how to establish lasting trust with both Gmail and its billion-strong user base, and how to push your Gmail marketing results to the next level.
  Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Subject Lines, Permission Email Marketing
• Email Essentials: The Keys to Increasing Open Rates
  In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Subject Lines
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing