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Take 10: How to Create Goals in Google Analytics

Christine B. Whittemore
Fri., Sep 20, 2013, 11:00 AM
10 minutes

Google Analytics is a powerful (and free!) web analytics tool that can provide perspective and meaning when it comes to your website's traffic dynamics. To get the most out of GA, you need to set up goals that you can monitor and measure over time, then evaluate how your website traffic contributes to your business objectives and to your bottom line.

In just 10 minutes, you'll learn how to set up basic goals in Google Analytics so you can start to evaluate your website traffic right away.


Christine B. Whittemore is a no-nonsense chief simplifier who spends considerable time monitoring, measuring, and evaluating websites with Google Analytics for Simple Marketing Now LLC, an inbound marketing strategy consultancy and certified HubSpot partner. Since 2006, she's helped organizations get found online using content marketing and social media.

Who Should Attend?

A business owner, content marketer, or similarly inspired practical marketer wanting to validate whether the resources spent on online activities contribute to the business's bottom line.

What Will You Learn?

  • How to set up goals in Google Analytics
  • How to identify measurable website goals relevant to your business
  • How to evaluate goal performance

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