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Social Success: Tips for Integrating Social Media Into Your Marketing Mix

Presenter:
Harry Gold
Moderator:
Jennifer Kelly
Broadcast:
Thu, Nov 7, 2013, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
Top

Let's face it, most companies will never have a million Facebook likes or Twitter followers.

And that's okay. Social media marketing needs to be about more than collecting likes and followers and hoping all your posting and tweeting yields an ROI. It needs to be about integrating current social tactics into your existing marketing programs as well as leveraging social connections to reach your target audience, distribute your content, and achieve your marketing objectives.

This PRO seminar will walk you through the practical steps you need to take to truly integrate social media into your marketing mix. We will cover case studies from companies large and small who use social media to weave their brands, content, and offers into the fabric of the web to spread their message, encourage engagement, and, of course, garner leads and drive positive ROI.

Presenter

Harry Gold is CEO of Overdrive Interactive, a digital marketing firm in Boston that serves clients such as Harley-Davidson, Samsonite, Topps, Dow Jones, John Hancock, IBM, and Bazooka Candy Brands. He is also a frequent lecturer on digital marketing for The American Marketing Association, The Association of National Advertisers, Mediabistro, Search Engine Strategies, and Harvard University. Harry's mission is to create innovative online marketing programs that drive measurable success and to share those programs with the world.

Who Should Attend?

This PRO seminar is for any marketer or small business owner who is looking to add social media to his/her marketing program.

What Will You Learn?

  • How the strands of the social web fit together
  • How to enhance existing marketing programs with social media
  • How social media is being applied in successful B2B organizations
Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media

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